Brutally is an AI-powered website critic. You paste a URL, and within 90 seconds Brutally returns a 0-100 score, the three biggest killers losing you signups, a scorecard across six lenses (visitor, buyer, skeptic, search engines, AI search, performance), and a 7-day fix list. It is built for founders who want honest feedback before they launch, not the participation-trophy kind.

How does Brutally score my website?

Brutally evaluates your site through six lenses simultaneously. The Visitor checks if a cold stranger gets the offer in 5 seconds. The Buyer checks if someone with budget would actually pay. The Skeptic looks for trust gaps and missing risk-reducers. Search Engines checks traditional SEO (titles, meta, structured headings). AI Search checks GEO (extractable claims, FAQ, comparison content, whether an LLM would recommend you). The Numbers check load speed, mobile fit, and technical credibility. The final score is a weighted composite from 0 to 100.

Founders, indie hackers, product marketers, and growth leads at pre-launch, just-launched, or early-growth-stage startups. It works for B2B, B2C, and B2B2C sites. If you are about to ship a landing page and want a brutally honest second opinion before real users (or investors) see it, Brutally is built for you.

Brutally honest AI feedback on your website before you launch.

Paste your URL. Brutally scores your site from 0 to 100 across six lenses, finds the three killers losing you signups, and hands back a 7-day fix list. Free. No signup. 90 seconds.

What Brutally does

Brutally is an AI-powered website critic built for founders. Given a URL (and an optional one-sentence pitch), it returns a brutally honest, multi-perspective verdict: a 0-to-100 score, three killers ranked by impact, a six-lens scorecard, separate SEO and GEO pip meters, an interactive 7-day quest log of fixes with a projected score climb, and a one-sentence verdict you will not forget.

The six judges

The Visitor. Does a cold stranger understand the offer in five seconds?
The Buyer. Would someone with budget actually pay?
The Skeptic. Where are the trust gaps and missing risk-reducers?
Search Engines. Traditional SEO: titles, meta, headings, on-page depth.
AI Search. GEO (Generative Engine Optimization). Would ChatGPT, Claude, Perplexity, or Gemini recommend you?
Your Numbers. Load speed, mobile fit, technical credibility.

SEO + GEO scoring in one tool

Most landing-page critique tools measure SEO and ignore GEO. Brutally scores both, side by side. SEO covers titles, meta descriptions, H1/H2 hierarchy, internal linking, and structured data for Google and Bing. GEO covers plain extractable claims, FAQ schema, comparison content, named alternatives, and the question: would an LLM cite you in its answer? In an AI-search world, both matter.

Who Brutally is for

Founders, indie hackers, product marketers, and growth leads at pre-launch, just-launched, or early-growth-stage startups. B2B, B2C, and B2B2C are all supported. If you are about to ship a landing page and want an honest second opinion before real users (or investors) see it, Brutally is built for you.

How it works

Paste your URL.
Optionally tell Brutally in one sentence what your product is and who it is for.
Wait about 90 seconds while the eight-step loading animation runs.
Read the report: score, three killers, scorecard, SEO/GEO meters, 7-day fix list, verdict.
Save the report to your cabinet to track score-over-time as you ship fixes.

Pricing

Brutally is free. The free tier analyzes your homepage plus one additional page and lets you track one site. Pro extends the crawl to up to seven subpages (pricing, about, features, FAQ, compare, integrations, security) and unlocks unlimited tracked sites with score-over-time charts.

Frequently asked questions

What is Brutally?

Brutally is an AI-powered website critic. You paste a URL, and within 90 seconds Brutally returns a 0-100 score, the three biggest killers losing you signups, a scorecard across six lenses, and a 7-day fix list.

What is GEO and how is it different from SEO?

GEO stands for Generative Engine Optimization (also called AEO, Answer Engine Optimization). SEO optimizes for Google and Bing to rank your page; GEO optimizes for ChatGPT, Claude, Perplexity, and Gemini to cite and recommend you in their answers. GEO favors plain extractable claims, structured data, FAQ schema, comparison content, and clear positioning an LLM can quote.

How is Brutally different from Roast My Landing Page or Hotjar?

Roast services are human-written, slow (days), and cost $100 to $500. Heatmap tools like Hotjar tell you what users did, not whether your offer is sharp. Brutally returns a structured multi-lens verdict in 90 seconds, scored from 0 to 100, with an evidence-backed 7-day plan. It also explicitly scores GEO, which most competitors ignore.

Is my data private?

Brutally only sends the URL you paste (and your optional one-sentence pitch) to the analysis backend. Reports are stored in your browser's local storage. No account is required to use the free tier.

How long does an analysis take?

About 90 seconds.